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COURSE OUTLINE
Some topics covered in an introductory Benchmarking course
are:
Benchmarking
Definition, Terms, and Roles
Benefits and Principles
Keys for Success
Benchmarking is not Competitive Analysis is not Market Research
Types of Benchmarking
Benchmarking and Business Planning
Organizational Readiness for Benchmarking
The 4 Phases and the 12 Steps of the Benchmarking Process. Click Here to see a graphic of this process.
Phase 1 Plan the benchmarking Phase
Phase 2 Analyze the data and determine the
gap
Phase 3 Develop actions to close the gap,and
Phase 4 Execute the actions
Benchmarking Summary Quiz |