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TYPES OF BENCHMARKING
Internal
A comparison of internal opertion, e.g., to similar functions in different
operating units or divisions
Competitive
A specific competitor-to-competitor comparison for the product or function of interest
Functional
> A specific comparison to similar functions either from the same broad industry
or to industry leaders from dissimilar industries
> They should still be driven by the same customer requirements, however
Generic
A comparison of business functions or processes that are the same regardless of industry
(e.g., order fulfillment) |
