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CONTRIBUTIONS OF DR. TAGUCHI

Qi2 is proud to have hosted Dr. Taguchi in-person in Los Angeles on May 27, 1998 and again on April 22, 1999. Dr. Taguchi has both made the usage of Design of Experiments more practical for engineers and other technical professionals, and he has added some very powerful methods as well. Taguchi Methods are more than just DOE.   Some of his contributions include:

DOE Simplification
Most of Taguchi's orthogonal arrays are easier-to-use rearrangements of earlier designs (e.g., Plackett-Burman). Interactions can be designed in and analyzed more easily, and the arrays can be modified for mixed-level designs with simple-to-follow steps, also.

Parameter Design
By including noise factors in your experimental design (on the outside of the design matrix as part of a 2-way or greater design to provide balanced replicates), you can identify how to make your product design or process. Click here to see a 2-way parameter design example.   Parameter design optimizes the controllable factors to be robust to sources of variation (as represented by the noise factors).

Signal-to-Noise (S/N) Ratios
By converting the raw measured data to a measure of variation, you can select the preferred levels of the controllable factors to reduce variation. Using the Target Value is Best Case S/N ratio, you can avoid the problem that the standard deviation has -- when the mean increases, the standard deviation increases in the same proportion. The Target Value is Best Case S/N ratio will allow you to study (and reduce) variation relative to the mean.

Dynamic Characteristics
The dynamic case has multiple target values for the output response characteristic. This approach involves adding a signal factor as an outside "Group" as part of a 2- or 3-way design. As an adjustment factor chosen prior to running the experiment, it should provide a range of input signals that have an ideal relationship over a range of the output response. The signal factor must be tested at 3 or more levels, so that linearity over the response range can be evaluated. There are several types of dynamic S/N ratios developed by Taguchi depending on the problem being studied. The ideal response function would have maximum linearity, maximum slope, and minimum variability (noise + lack of fit) about the fitted straight line.

What is Quality?
Taguchi has said that "Quality is the loss imparted to society from the time the product has shipped." Note that Taguchi takes the customers' perspective; quality problems encountered before the product has shipped are referred to as costs. "Society" refers to the global perspective, not the internal cost center focus used by many companies. The losses are the customers'. The more traditional "Goalpost" mentality of what is considered good quality says that a product is either good or it isn't, depending or whether or not it is within the specification range (between the lower and upper spec limits -- the goalposts). With this approach, the spec range is more important than the nominal (target) value. But, is the product as good as it can be, or should be, just because it is within spec? Taguchi says no to this.

The Quality Loss Function (QLF)
The QLF according to Taguchi quantifies the amount of global loss from the customers' perspective. It captures his definition of quality. According to the QLF, the quality loss increases as a function of the square of the deviation from the nominal value, regardless of the location of the spec limits.  Click here to see an example of the Quality Loss Function). The simple underlying quadratic function, L = k(MSD), is a continuous function. MSD stands for the mean square deviation of the product's measured responses from the target value. The more consistent the product, the smaller the MSD, and the smaller the quality loss (L). The slope of the parabola (the graph of the quadratic function) varies according to the value of the product when it fails; it is included in the k constant.

The QLF can be used to estimate the cost savings resulting from variation reduction and also the break-even costs of tighter product tolerances. This latter application of the QLF is called Tolerance Design. You can use it to justify the increased costs of specifying the higher-quality levels (lower-variation settings) of the significant factors identified by the DOE. The selected factor (variable) to be specified more tightly must be significant in its effect on the performance quality characteristic, and the quality characteristic must be important from the customer's perspective.



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